Last updated: June 2026
SWEET. Collective (“we,” “us,” or “our”) operates the website at sweetfairport.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site or submit a form.
When you submit our interest signup or contact form, we collect the following information:
• First and last name
• Email address
• Phone number (if provided)
• Your message or inquiry
• Your interest preferences (donuts, candy, events, merch)
We also collect anonymous website analytics data through Google Analytics, including pages visited, time on site, and general geographic location. This data does not identify you personally.
We use the information you provide to:
• Notify you when SWEET. Collective opens, if you have opted in
• Send you grand opening specials and promotional emails, if you have opted in to marketing communications
• Respond to your inquiries and contact form submissions
• Improve our website and understand how visitors engage with it
We will only send you marketing emails if you have explicitly opted in by checking the marketing consent checkbox on our signup form. You may unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at hello@sweetfairport.com.
Form submissions are stored in a private Google Sheet accessible only to SWEET. Collective staff. We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
We use the following third-party services which may process your data:
• Google Analytics — anonymous website traffic analysis (Google Privacy Policy)
• Google Sheets / Apps Script — form submission storage
Google Analytics uses cookies to track anonymous visitor behavior. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
You have the right to request access to the personal data we hold about you, request that we correct or delete it, or withdraw your consent to marketing communications at any time. To exercise any of these rights, contact us at hello@sweetfairport.com.
If you have any questions about this Privacy Policy, please contact us at:
SWEET. Collective
115 N. Main Street, Fairport, NY
hello@sweetfairport.com
© 2026 SWEET. Collective — Fairport, NY